Our Creative Director
Hi there! I’m Nicole, the creative director of this awesome bakery you came across on this interweb. Well, a little background about me. I’m from sunny Singapore, grew up in an extended family made up of predominately boys so for a large part of my childhood, I had to learn to play on my own with my grandmother by my side.
As a child, I would come home from school every afternoon to a freshly baked treat. This daily baking ritual and special time together in the kitchen with my nan and mom left a lasting impression. I have always been a creative, shy kid growing up in an Asian household and had always wanted to pursue something artistic. However, after securing a fully paid scholarship in design at La Salle School of Designs, I was sent to Sydney to pursue a more “acceptable” career which ended up to be pharmacy. I ticked that off my parents’ to-do list and baked only when the occasions called for it. It wasn’t until I became a mother to 3 beautiful girls, did I realised how much I still love creating art.. but this time in the form of food.
In 2014, I started Sugar Pop Bakery as a side hobby to distract myself when my children were away visiting during our family separation. Between juggling single motherhood, full-time dispensary work and carving out a niche for myself in the hospitality world from scratch, I had to figure out how to create websites, photography, videos and social media promotion on my own with zero start-up cost using the power of the internet.
To date, our customer base has increased widely from small party gatherings to large corporate events. This is my full-time career now and I still cannot believe how lucky I am to be able to do where my passion really lies.
Life does indeed come full circle and we just have to be patient enough to see it through. I hope my little story inspires you to find your path too.. May you enjoy our sweet treats as much as my team and I love creating them for you!
